Key words of Brand Yiwu

Source: Yiwu sourcing agent    Author: Helan      Date: 2008-06-11

In the past more than 20 years, Yiwu market has developed from "the Small Commodities Market " with good and fake products mixed up at the beginning to the well-known and successfully established "China Small Commodities City", and then to "the International Trade City" with global fame . People who know Yiwu well must be familiar with several key words that are frequently mentioned when they talk about the development history of Yiwu market, such as "fight against fake", "Yiwu Fair", "Credit Yiwu", "Trademark Search & Comparison Database", etc .

From the early 1990s,Yiwu government began to wage wars against fake and inferior commodities . According to the work report of the industrial and commercial department in 1991, Yiwu government carried out the strike against the production and sale of inferior products in that November. In the past 2 0 years, Yiwu government and its relevant departments have put forward the slogans like "building the city on quality and credit" and "smash the rice bowl of the one who smashes the brand of the market" and dealt powerful blows to criminals engaging in producing and marketing fake and shoddy goods . Many criminals were prosecuted , punished or even sentenced, which effectively purified the market, thus maintaining its reputation.

On May 18, 1995 , Yiwu held the first "Famous, Excellent and New Small Commodities Fai r of CSCC ", which attracted 338 famous enterprises from US, South Korea, Hong Kong, Taiwan and some big cities from the mainland of China . During the 5 days of exhibition period, the trade volume of the fair reached 100 million yuan . This pioneering work helped to improve the commodity level of Yiwu market as well as its popularity. As a business card of the city, Yiwu Fair spares no efforts to propel Yiwu enterprises to establish their own brands . The one held in 2006 became in the real sense the largest national fair of daily consumables . The fair possessed 4 ,000

international standard booths, covering an area of 90 thousand square meters . Over 2 ,000 enterprises took part in the exhibition, among which 94 were enterprises with famous brands above the level of prefecture city . The exhibition covered products in 12 industries, including education and office supplies, sports and recreational supplies, toys, knitted fabrics, shoes and headwear, cosmetics and cleaning compounds, hardware, electric appliance, leather suitcases and bags, decoration fittings, handicrafts and gifts, household supplies, and Internet Information . It became a truly international stage for the grand gathering and exhibition of world brands .

The development and prosperity of Yiwu market fully demonstrate the significance of credit system functioning as the foundation of the market economy . As early as in the 2000, CPC Yiwu Municipal Committee and Yiwu government listed the construction of "Credit Yiwu" as one of its strategic targets, and the construction of "Credit Market" as an extraordinarily important priority in the long period .

This shows Yiwu’s efforts in strengthening the social credit management and in perfecting the management system of social credit . In the opening ceremony of 2006 China Yiwu Small Commodities Fair on October 22, two significant titles - the first national honor of "Respect Contract & Keep Credit" unit in the country and the first provincial honor of " Zhejiang Credit Demonstration Market" in the province - were officially awarded to Yiwu’s China Small Commodi ties City . Liu Fan, deputy director of the State Administration for Industry and Commerce, and Zheng Yumin, deputy director of Zhejiang Industrial & Commercial Bureau, arrived at the scene and awarded these two honors in person. Yiwu Industrial & Commercial Bureau built up the first Trademark Search & Comparison Database in the country, in the hope to

protect the intellectual property rights and give directions to the promotion of brand creation .

From 2005,Yiwu Industrial & Commercial ureau began to develop independently the oftware integrated with trademark comparison, verification, announcement, searching and other brand inspection functions . By the end of 2006,the number of the registered trademarks in the Brand Database had exceeded 17,000, including 302 Well-known Trademarks and Famous Trademarks at the provincial level . Besides ,the number of graphic trademarks reached 986 in the Trademark Database . Moreover, in 2006,Yiwu Industrial & Commercial Bureau carried out the Trademark Display System, to further publicize the brand commodities . According to this policy, all the booths holding Well-known Trademarks, provincial or municipal Famous Trademarks, or other foreign and domestic renowned brands should clearly display their Registered Trademark Certificates and other relevant information . Undoubtedly, this move would bring much convenience to the purchasers .

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