Source: Yiwu sourcing agent Author: Helan Date: 2009-04-06
It was learned that in spite of the negative influence from the global financial crisis, there lated departments in different places were busy setting up teams in preparation for attending Yiwu Cultural Fair and enterprises were applying for entries to this fair as enthusiastically as ever.Up till now, 1, 500 booths have almost all been booked .
A unique Yiwu fair of style Yiwu held the first cultural fair in 2006 and gained immediate and conspicuous achievements, which, together with Hangzhou cartoon & animation industry fair, has become the two largest exhibitions of Zhejiang cultural industry . In 2008, the fair's turnover reached 1.86 billion yuan .And the trade achievements of Yiwu cultural fair are among the best in the country, thus honored as "the exclusive domestic foreign-tradeoriented fair in cultural industry".
There are many cultural fairs in other cities around the country ."Yiwu Cultural Fair has been held for several times, which is always distinguished from other cultural fairs by its unique Yiwu style, " said some executive of the fair's organizing committee .As an important production and sales base, Yiwu enjoys a huge variety and number of cultural products; besides, by taking advantage of the city's high foreign-orientation, developed cultural industry and numerous foreign businessmen, Yiwu Cultural Fair has gained much better world fame than others .
　According to in-group sources, the cultural fair and its differentiated focus on cultural products are both the inevitable choice of market and the result of government workfollowing the trend, which makes Yiwu Cultural Fair a unique fair among all cultural exhibitions across the country and an important platform for promoting the cultural development of Zhejiang Province and China. 1, 500 booths already reserved With its unique advantages, Yiwu has held successive excellent cultural fairs .This year is no exception, in spite of the global economic crisis. Although the fair is still one month away, almost all booths have been reserved. Till March 27, 675 enterprises had applied for participating in the exhibition. Yu Dongmin, the person in charge of investment and exhibition attraction for the cultural fair, said with a relief that he had worried about the scale of the fair, because enterprises were always the main part of an exhibition but this year many of them saw their profits going down. But now, he is very confident and the relevant departments nationwide have taken an active part in the preparation for the fair and urged enterprises to attend the exhibition . Presently, the participation delegations from other provinces are generally fixed, including Guangdong's Chaozhou, Fujian's Dehua and Jiangxi's Jingdezhen. Delegations from Ningbo, Lishui and other cities of Zhejiang Province have each booked over 40 booths, remaining close to that of last year . Furthermore, the numbers of booths reserved by some special groups, like Zhoushan City Image, Shengzhou Art Village, Hangzhou Collection, Pujiang Painting & Calligraphy and Lin'an Bloodstone, have maintained or even exceeded those of the previous year.
Exhibitors remain passionate "We booked 4 booths in each of last two fairs and got good results from the exhibition. Despite the influence of the financial crisis, we have booked 4 booths too this year, " said Wu Shengrong, chairperson of Guangzhou New Century Paper Co., Ltd . His company benefits a lot from Yiwu Cultural Fair and many businessmen coming from EU and the Middle East have cooperative relationships with him. The main reason why his firm has developed so fast is that the cultural fair has helped broaden its foreign market .
Ningbo government has attached great importance to this fair and will decorate its 40 booths to form a unique style. It is learned from the person in charge of the bureau of culture, press, publication, radio and television that they have participated in Yiwu Cultural Fair for 3 consecutive years and the enterprises are willing to exhibit their products .Through the platform of Yiwu Cultural Fair, they can not only display the fruitful results of Ningbo cultural industry, but also promote the brand building, as well as product competitiveness, influence and fame .
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