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Yiwu market:a market of quality

Source: Yiwu sourcing agent    Author: Helan      Date: 2007-12-27

It is learned that Yiwu has invested more than 10 million yuan for infrastructure of quality control and test. The National Daily Necessities Quality Inspection Center now in construction will be put into operation at the end of this year. This will speed up the construction of enterprises quality credit system in Yiwu, start up the investigation on the quality status of Yiwu enterprises, set up the data base of product quality information of enterprises and initiate the dynamic management on quality.
In the past a few year, Yiwu has strongly fulfilled the strategy of development on quality, focusing on system construction and cracking down on counterfeit products. Meanwhile , the awareness of quality has increased dramatically among business entities and enterprises, and the average product quality in Yiwu has improved greatly. Yiwu International Trade City has been granted the title of the "market honoring quality and standing by reputation " and the "market honoring contracts and standing by reputation" from state departments concerned.
Yiwu has spared no effort in cracking dodwn on counteerfeit products and has punished those who sale or produce fakes severely. The supervision has been reinforced to the process of logistics to cut off the circulation chain of counterfeit products.Yiwu has investigated and prosecuted over 1800 cases, including 117 cases about product quality with a forfeit of 26.8 million yuan from January to November in 2007. After the careful management on product quality and food safety, 12 measuring standards have been fulfilled 100 percent.
Yiwu has continuously been inproving the long-term supervision system on product quality in markets, and strictly held the pass of markets by carrying out the market access system and the supervision system of key products . And Yiwu has also strengthened the exit system, with all business entities in the market brought into credit evaluation system. Any business enetity with bad credit records will be cleared out of the market. Meanwhile , Yiwu fulfilled the brand strategy to attract those businesses with brands of region-level or above and those bulk purchasers to the market with all possible ways. Yiwu has started the construction of International Product Hall with an area of 50000 m2 to introduce overseas products from the US,the EU, NewZealand, ASEAN and Japan. And the city has also negotiated cooperation with those bulk purchasers like China Mobile and WalMart, who want to set up purchasing information centers in the market.



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