Source: Yiwu sourcing agent Author: Helan Date: 2012-08-14
Right now, the weather is still hot, the Huangyuan clothing market lingerie business households Wu Aifang is preparing new conference that be held in September 2013 spring and summer. As for this year's Cotton Flax sales, as early as the May conference has been basically established. In more than 10 days, already down the factory production line, full stocking new winter pajamas will on the shelves.
10 years ago, the Wu Aifang just began to get involved in the apparel industry, only for someone else to do OEM products. A few years later, although a small profit, but Wu Aifang noticed that without brand everything is nothing. With this belief, she registered his own underwear brand - "KANGROU",.
Perhaps they pay lots of pre-flowers on the quality, "KANGROU" soon open in the domestic market. Just a few years, with the rapid spread of a nationwide dealer distribution channels, "KANGROU in the domestic market accounted for a certain market share, China tracksuit top ten brands.
In 2011, the Yiwu Huangyuan clothing market opened, Wu Aifang’s shop moved to new markets, and has three shops. Despite the industry slowdown, her business is not obviously be affected.
"After the success of brand management, we have adopted new release order system to control the sales situation." Wu Aifang said, "for example, has now entered the sales end of the spring and summer, the actual yield is already determined by the new conference was held in September last year conference, the old customers and agents at all levels according to their needs orders like last year, we design a total show more than 500 styles, but the style of production based on customer orders more than 300 kinds, and every year we are in accordance with the orders plan the production of each product, of course, will increase a certain percentage of production to meet the needs of new customers and the Small wholesale orders, and basically do a few stocks or even zero inventory. Of course, all this is built on customer brand trust basis. "
In addition, Wu Aifang did not give up electricity provider market. Last year, Wu Aifang recruiting the formation of the electric provider team, and POW for seven or eight months to establish their own brands official website, "Lynx" out of the brand's flagship store, hoping to further enlarge the network market. Or it does not do what must be hard to do now is already sufficient energy reserves, is in a period of waiting in the wings. "The Wu Aifang always believed that the electricity supplier market is still the accumulation of huge amounts of energy.